Editorial Policy

We Care About Quality

We think the quality of our content is what will ultimately separate us from the other sites out there currently writing about natural fitness. 

Every page of this site matters to us. We put a lot of work into checking our research, making sure we aren’t spreading false-facts or hype, and in presenting it in a clear, entertaining way. 

Obviously, we want to provide our readers with content that they will enjoy. There’s always room for popular topics, controversy, and going against the grain. But we will never simply be contrarian in order to win readers or social media engagement. Clicks and views will NEVER come before accuracy, reason, and your wellbeing. 

It’s worth knowing that we started this site because we were sick of the way the fitness industry filled “information sites” with false information. The big money coming from supplement manufacturers and sports brands has penetrated the most popular magazines and blogs. This has caused an explosion of misinformation online. 

Our sole aim is to provide an impartial, balanced perspective – grounded in science – for people looking to improve their fitness and physique in a healthy, natural way. 

But it’s hard. 

You can’t just trust yourself and hope that all of your content turns out unbiased and impartial. 

So we produced a set of strict editorial guidelines. 


Our Editorial Guidelines

Here are the guidelines we use when writing every single article on this site:

  • All truth claims must either be common knowledge, easily verifiable, or a source must be provided
  • All studies must be checked carefully for poor reasoning
  • All studies must be checked for impartiality – who funded the trial?
  • Where possible, raw numbers must be provided for readers to judge for themselves if results have been “significant”
  • No spreading of assumptions over what is “natural”
  • No moving from weak correlation to robust relationship
  • If a certain product is being reviewed, all relationships must be disclosed IN THE ARTICLE
  • All articles must be written in clear, concise English that is comprehensible to a 10-year old
  • If you have nothing more to say, end the article
  • No writing for the pure sake of SEO; user experience comes first
  • If you can say it in 500 words, don’t say it in 800